A sustainable fashion store has found itself at the center of controversy and backlash after featuring a gender-fluid individual wearing dresses in an Instagram post.
The Controversial Post
The post, shared by clothing company Son de Flor and featuring gender-fluid person David Ross Lawn, showcased different versions of the brand’s outfits.
The Store Had Featured Only Cisgender Women
The brand’s Instagram feed predominantly features images of cisgender women, making this particular post stand out.
The Post Faced Backlash
However, the singular inclusion of this gender-fluid representation proved enough to ignite a “gender-critical” backlash, including articles penned by journalists.
The New Bud Light?
Bethany Mandel, in her piece titled “Is my favorite dress company the new Bud Light?” published in The Spectator, drew comparisons between the Son de Flor post and Bud Light’s collaboration with Trans influencer Dylan Mulvaney.
Brand and Influencer Faced Huge Backlash
Mulvaney faced significant abuse and threats of a boycott after partnering with the beer brand for a sponsored Instagram post in April.
The Criticism
Mandel criticized Son de Flor’s marketing department, suggesting that their target market, comprised of “women interested in timeless fashion and modesty,” primarily consists of religious conservative women.
This Would Not Increase Sales
She concluded that the brand’s collaboration with David, whose social media following she referred to as “woke,” would not result in an influx of new gender-fluid customers eager to embrace their long-sleeved, button-up, linen dresses with pockets.
The Journalist Offered Advice
Mandel took to Twitter to offer marketing advice to American companies, stressing the importance of knowing and respecting customers and avoiding alienating them.
Boycott?
Underneath the Instagram video, several commenters expressed their disapproval of the collaboration, with some calling for a boycott.
“Womanhood Is Not a Costume”
Comments such as “Womanhood is not a costume” and creflected the critical sentiments.
Others accused the brand of oppressing women and erasing them from women’s spaces.
There Were Positive Comments Too
Amidst the torrent of negative comments, messages of support for David Ross Lawn and Son de Flor emerged.
Supporters shared their positive experiences with the brand and expressed disbelief at the abundance of negative comments.
Most Models Were Queer Liberals
Some commenters pointed out the irony of accusing the customer base of being conservative traditional women seeking modest clothing when many of the models featured on Son de Flor’s platform are queer liberals.
The Gender-Fluid Model Faced Hate Messages
Following Bethany Mandel’s article, David experienced an influx of homophobic language in comments and direct messages.
They emphasized the inaccuracy and unwelcome nature of the narrative perpetuated by Mandel’s piece.
The Instagram Page Got Many New Followers
David highlighted that while the brand initially lost 1,000 followers due to the backlash, it subsequently gained 3,000 new followers. And the Instagram post featuring David received over 22,000 likes.
Fashion Is For Everyone
David also stressed the importance of making all types of fashion accessible to everyone.
The Model Argued
They argued that attacking someone’s choice of clothing was unfair, emphasizing that personal style is a deeply personal matter.
They further clarified that when Son de Flor features someone like them on their platform, it adds to the gender diversity represented without excluding or taking away from the thousands of other posts featuring women wearing the brand’s clothing.
The Store Is Committed to Inclusivity
A spokesperson for Son de Flor expressed concern for David’s well-being and acknowledged the support they have received.
In response to the backlash, one of the co-owners of Son de Flor addressed the situation in an Instagram video, reaffirming the brand’s commitment to inclusivity and emphasizing that they will remain inclusive moving forward.
Walmart Employee Terminated After 16 Years As She Exposed Dark Side of Retail Online
Platforms like TikTok have become a popular outlet for users to share behind-the-scenes revelations about various industries, shedding light on their harsh realities. From Domino’s delivery drivers exposing their meager tips to Instacart shoppers calling out fraudulent refund attempts, these revelations can have unintended consequences when higher-ups take notice. Walmart Employee Terminated After 16 Years As She Exposed Dark Side of Retail Online
Die Quickly, Quietly and CHEAPLY: Doctors Expose Dark Truths About Profit-Driven US Healthcare System
A doctor’s video exposing the profit-driven motives of health insurance companies and their alleged disregard for patient well-being goes viral, sparking discussions about the need for healthcare system reform. Die Quickly, Quietly and CHEAPLY: Doctors Expose Dark Truths About Profit-Driven US Healthcare System
Passenger Called Out “Emotional Support Dog” Seated Next to Her Genuine Service Dog on Flight
Remember that time when people were trying to pass off all sorts of creatures as emotional support animals to bring them on airplanes? From peacocks to tortoises, goats to monkeys, and even turkeys, it seemed like anything could be labeled as “emotional support” to justify its presence. Passenger Called Out “Emotional Support Dog” Seated Next to Her Genuine Service Dog on Flighasdt
“It’s Legal Tender!” – Obnoxious Customer Gets EXACTLY What He Demanded From This Cunning Cashier
Confronted by an entitled customer, this quick-thinking cashier makes sure he has a change in attitude. She complies with his requests and without breaking a rule ensures their transaction is anything but convenient. “It’s Legal Tender!” – Obnoxious Customer Gets EXACTLY What He Demanded From This Cunning Cashier
“Not Silenced” – Huge Protests After Judge Orders Newspaper to Destroy Electronic Data Going Against the First Amendment and Freedom of the Press
In a recent decision, a judge has ruled that Kansas authorities must delete all electronic copies of a small newspaper’s files that were made during a police raid on its office and has people questioning the police department’s understanding of the First Amendment. “Not Silenced” – Huge Protests After Judge Orders Newspaper to Destroy Electronic Data Going Against the First Amendment and Freedom of the Press
The post “How Am I Supposed To Tell How This Will Fit My Body if a Man Is Modeling It?” – Conservative Fashion Store Faces ‘Woke’ Backlash for Featuring Bearded Gender-Fluid Model in Instagram Post first appeared on Wealthy Living
Featured Image Credit: Shutterstock / PeopleImages.com – Yuri A. The people shown in the images are for illustrative purposes only, not the actual people featured in the story.
Source: The Pink News