Disney’s recent collaboration with TikTok influencer Seann Altman aimed at promoting clothing for girls, has sparked both controversy and comparisons to a notorious past collaboration. Here’s the full story.
An Influencer With a Gender-Fluid Identity
Seann Altman, a prominent TikTok influencer known for his gender-fluid identity and use of he/him pronouns, recently joined Disney to promote their clothing and accessories line through a series of TikTok videos.
The Minnie Mouse Dress
In one such video, Altman sported a red dress, white lacy gloves, and a signature bow to emulate the iconic Minnie Mouse.
The Bud Light Collab
Drawing parallels to Bud Light’s ill-fated collaboration with Dylan Mulvaney, critics took to social media to express their discontent.
A Costly Partnership
Mulvaney’s partnership with Bud Light led to a widespread boycott and a staggering $27 billion loss in the brand’s market value.
Disney Is Doing the Same Thing
This negative precedent loomed large over Disney’s collaboration with Altman, especially given the prevailing sentiment against brands perceived as pandering to “woke” culture.
More Problems for Disney
The timing of this collaboration raised eyebrows as well.
It came on the heels of Walt Disney reporting an unexpected $460 million loss in its second-quarter filings, a loss attributed to reduced visits to Disney World and a decline in subscribers to its streaming platform.
An Act of Restoration
The partnership with Altman was seen as an attempt to regain footing amid these challenges.
The TikTok Video
The promotion itself was structured as a tutorial in which Altman showcased the process of transforming into Minnie Mouse using Disney Style’s products.
It Was a Personal Choice
Altman’s rationale for selecting Minnie Mouse was deeply personal. He said, “the character was the most like me.”
He meticulously assembled the costume, adding layers of accessories such as a large white lacy necklace, a petticoat, gloves, a belt, and a watch.
The Finishing Touch
He concluded the transformation by applying red lipstick and donning a big red bow, pronouncing himself, “fashionable, bold, and fun just like Minnie Mouse.”
Conservative commentator Cassandra MacDonald criticized Disney’s decision, inaccurately referring to Altman as transgender and accusing the brand of endorsing a “transgender influencer” to promote girls’ apparel.
In the context of the larger backlash, some social media users rallied for a boycott of Disney, mirroring the fallout from Bud Light’s partnership.
“Can’t imagine why Disney stock is crashing,” said one critic, and another said, “Disgusting… I’m done with Disney forever.”
“Subculture Is Perverting Walt Disney’s Vision”
Several Twitter users also shared their thoughts on the incident.
One Twitter user wrote, “I would rather cut my arms off first. Sad the anti-social hedonistic homosexual subculture is perverting Walt Disney’s vision.”
Another User wrote, “Disney is heading for fallout like Bud Light! When do these companies ever learn? People are sick of seeing guys dressed as girls doing ads for their companies! Good luck with that promo Disney.”
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Featured Image Credit: Shutterstock / golfza.357. The people shown in the images are for illustrative purposes only, not the actual people featured in the story.
Source: Daily Mail