In an unexpected turn of events, Taylor Swift was at the center of the NFL limelight during the Chiefs vs. Jets matchup at the MetLife stadium. Here’s what happened.
The pop star, who had been cheering on her new boyfriend Travis Kelce just a day prior, had her image streamed into the stadium to promote her upcoming concert movie.
NFL Fans Booed
This move, however, was met with mixed reactions from thousands of NFL fans booing at the advert.
The Taylor Effect
The NFL capitalized on Swift’s presence at games recently, especially after a staggering 27 million viewers tuned in for the Chiefs game.
The league even went as far as to playfully dub the Chiefs as “Swifties,” a move that was met with a wave of backlash from fans, leading to its eventual removal from the league’s Instagram account.
All Eyes on Swift
As cameras persistently cut away from Swift throughout the game, the discontent among fans began to brew.
Many took to social media platforms to voice their frustration, including award-winning sports writer Jeff Pearlman and Fox contributor Tomi Lahren.
Jeff wrote, “In case anyone didn’t hear, Taylor Swift was at the game. And NBC made it really annoying.”
It’s Destroying Football
Tomi Lahren wrote, “The wall-to-wall coverage of Taylor Swift at this game is annoying AF. I don’t even like football, and I agree it’s destroying football. Just enough.’
A Major Impact
Despite the controversy, there was a major impact on Swift’s appearance.
The game reached an estimated 29.4 million viewers at its peak, a significant increase from the previous week’s 24.32 million.
A Surge in Female Viewership
Additionally, the broadcast saw a surge in female viewership, with over 2 million women of all age groups tuning in to glimpse the 12-time Grammy Award winner.
The controversy intensified after the Chiefs’ first touchdown when cameras immediately cut to Taylor Swift and her celebrity entourage in their suite.
This choice of coverage, rather than showcasing the players celebrating on the field, irritated many fans.
Twitter Users Shared Their Views
Several social media users expressed their thoughts on the incident.
One Twitter user wrote, “Does she even know what football is? The fact that she has become the focal point the past two weeks of football is… is there a word for it? Please stop.”
Single-Handedly Brought More Sales
Another user added, “This girl is single-handedly bringing more ticket sales and viewers than the whole team. That is pretty epic!!! Get it, Queen!”
Refuse to Watch the Game
A third user commented, “My husband and I refuse to watch the game because of this. Sounds like we made the right decision.”
Taylor Made “Football” Relevant Again
A fourth user wrote, “Taylor did nothing wrong! Blamed the media for milking her relationships with Travis, not her! Plus, she just made “football” relevant again.”
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