Women Are Wearing More Makeup in Childbirth – Empowering or Egocentric?

Birthing makeup, a growing trend showcased on platforms like TikTok, has sparked a debate about its significance during labor, with some viewing it as empowering self-expression and others questioning the emphasis on appearance.

Glamming Up for the Birth

In recent times, there has been a surprising resurgence of a trend that some might find unexpected: birthing makeup.

While one would assume that the focus during the process of bringing new life into the world would be solely on the monumental task at hand, TikTok and social media have brought to light a growing fascination with applying makeup before and even during labor. 

This trend, although not entirely novel, has gained significant traction with countless videos showcasing expectant parents meticulously glamming up in their hospital beds within the maternity ward.

Not a New Trend

It’s worth noting that the concept of birthing makeup has roots that date back to the 1950s and early 1960s when housewife culture encouraged women to appear perfectly put together in every aspect of their lives. 

In more recent times, celebrities and royals have also been known to indulge in pre- and post-delivery primping for photo opportunities, keeping up with a certain image and expectation.

A Lively Debate

Unsurprisingly, this trend has sparked a lively debate, with critics arguing that it places unnecessary emphasis on appearance during a physically and emotionally intense experience.

On the other hand, proponents argue that birthing makeup can serve as a form of empowerment and a means to uplift the spirits of those giving birth. 

They believe that incorporating makeup into the birthing process can be a personal choice, helping individuals feel confident and mentally strong during the challenging hours of labor.

Connection and Validation

The influence of social media cannot be overlooked when it comes to the resurgence of birthing makeup. Platforms like TikTok have provided a space for expectant parents to share their experiences and creative expressions, garnering millions of views and likes. 

The desire to capture and document these precious moments on camera, coupled with the opportunity for human connection and validation through social media engagement, has undoubtedly contributed to the popularity of this trend.

Empowering Research

Furthermore, there is psychological research suggesting that makeup can be a form of self-care, promoting self-esteem and self-acceptance when used as a creative outlet.

Some studies indicate that the act of wearing makeup can boost mental strength and confidence, providing individuals with a sense of empowerment during challenging times like labor.

It is crucial to strike a balance and ensure that the choice to wear birthing makeup remains an individual’s personal decision rather than succumbing to societal pressures or unrealistic standards. 

Enhancing the Experience

While some may view this trend as an opportunity for self-expression and enhancing the birthing experience, it is essential to respect that not everyone may find it appealing or necessary.

Ultimately, when it comes to the use of birthing makeup, it is vital to prioritize individual preferences, well-being, and mental health during this transformative journey of bringing new life into the world. 

Whether one chooses to embrace full glam or opt for a more natural appearance, the focus should always be on creating a positive and empowering birthing experience that aligns with personal values and aspirations.

What do you think? Let us know in the comments!

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Featured Image Credit: Shutterstock / Nicoleta Ionescu. The people shown in the images are for illustrative purposes only, not the actual people featured in the story.

Source: TikTok