DIY company Wickes is finding itself in hot water after its Chief Operating Officer (COO), Fraser Longden, made remarks stating that customers who hold gender-critical views are not welcome in their stores.
The Backlash
Wickes previously faced criticism in 2022 for their float at Brighton Pride, which carried the slogan ‘No LGB without the T.’ Gender-critical activists argued that this slogan discriminated against gay, lesbian, and bisexual individuals.
Support for the LGBTQ+ Community
During the Trans summit organized by Pinknews, Longden defended the pride float carried out by Wickes, stating that it was meant to show support for the LGBTQ+ community, acknowledging that changing the minds of transphobic people would be challenging.
The COO Explained His Stance
Longden went on to state that the majority of the UK population is “slightly ignorant” about Trans issues but holds kind intentions.
Anti-Trans Activists
He referred to anti-trans activists as a small minority full of “hot air,” suggesting that if they chose to shop at Wickes and behaved in a discriminatory manner, they would not be welcome in their stores.
The Company Received Widespread Criticism
Longden’s remarks quickly ignited heated backlash, leading to a five-point drop in Wickes’ share price.
Dissatisfaction With The Company
On Twitter, the hashtag #BoycottWickes started trending, with thousands of tweets expressing dissatisfaction with the company’s stance.
BudLight-Like Backlash
Some users even called for a BudLight-like backlash, referring to the beer brand’s collaboration with Trans influencer Dylan Mulvaney, which resulted in substantial financial losses and widespread condemnation.
Prominent Individuals Shared Their Opposition
Olympic swimmer Sharron Davies, known for her opposition to Trans inclusion in sports, criticized Wickes.
More Criticism
She wrote, “So Wickes thinks anyone in the UK that thinks biological females deserve fair and safe sport is homophobic! That’s an awful lot of mums, dads, grandparents, brothers, and of course females who’ll be taking their business elsewhere.”
How Majority of Customers Would Feel
Other commentators, such as James Esses, labeled Longden’s comments offensive, divisive, and discriminatory, questioning how Wickes’ majority customer base would feel about being held in such disdain by senior management.
Wickes Responds
In response to the backlash, Wickes issued an email to customers addressing the hashtags and the increased scrutiny on social media.
Comments Taken Out Of Context
The email emphasized that Longden is a passionate supporter of inclusion, diversity, and the LGBTQ+ community and that his comments had been taken out of context.
Affirmation
Wickes affirmed its commitment to being an inclusive employer, respecting differing opinions and beliefs, while excluding those who engage in abusive behavior.
Wickes Received Support
While facing criticism, Wickes also received support for its stance on Trans inclusion.
No LGB Without The T
Left-wing commentator Owen Jones commended the company, emphasizing that there is no LGB without the T, as all members of the LGBTQ+ community face backlash based on gender expectations.
How Can You Boycott If You’re Banned?
Several social media users expressed their thoughts on the incident.
One Reddit user wrote, “Imagine saying ‘Hey, be respectful and don’t hate others for who they are,’ and them saying ‘Nope I don’t think I will!'”
Transphobes Are Told They’re Not Welcome In Stores
A Twitter user commented, “Transphobes are told they’re not welcome in stores, so they’re boycotting the store, therefore agreeing not to come into the store they’re already not welcome in. So Wickes are winning, but the transphobes are trying to give the impression that they are.”
Is McDonald’s “About To Say Bye-Bye” to California? -$20 Minimum Wage for Fast-Food Workers Sparks Overhead Concerns
A minimum wage increase for fast-food workers in California concerns McDonald’s about a “devastating financial blow.” Here’s the whole story. Is McDonald’s “About To Say Bye-Bye” to California? -$20 Minimum Wage for Fast-Food Workers Sparks Overhead Concerns
Melania Trump Entered the U.S. on an “Einstein Visa” – Is Her IQ of 200 Higher Than Einstein and Trump Himself? It’s Certainly a ‘Captivating Topic’!
In the age of the internet, rumors spread faster than ever. One of the most recent centers around Melania Trump, the former first lady. Some are saying she has an extremely high IQ of 200, a number that, if true, would make her smarter than Albert Einstein. But is this claim based on fact or just more internet fiction? Melania Trump Entered the U.S. on an “Einstein Visa” – Is Her IQ of 200 Higher Than Einstein and Trump Himself? It’s Certainly a ‘Captivating Topic’!
Traitor Trump Will “Make You the Scapegoat” – His Former Lawyer Shocks the Country by Accusing Him of ‘Throwing His Own Children Under the Bus’ Amid Legal Battles
In Trump’s latest revelation, he’s been accused of throwing his own children under the bus by his former lawyer, who claimed in a tweet that Trump is trying to shift the blame on to his son, Eric, about fraud within the Trump organization. Traitor Trump Will “Make You the Scapegoat” – His Former Lawyer Shocks the Country by Accusing Him of ‘Throwing His Own Children Under the Bus’ Amid Legal Battles
New Impeachment Evidence! IRS Whistleblowers and Ways and Means Committee Uncover Biden Family’s Global Influence-Peddling Operation
New evidence from IRS whistleblowers and the Ways and Means Committee links the Biden Family’s global influence-peddling operation to over twenty-three countries across four continents. New Impeachment Evidence! IRS Whistleblowers and Ways and Means Committee Uncover Biden Family’s Global Influence-Peddling Operation
A Power Move or Cause for Concern? – President Biden’s Controversial On-Camera Exit Causes Speculation
President Joe Biden found himself at the center of attention after an unexpected moment during a live TV broadcast when he stood up and left the studio while cameras were still rolling. Here’s what happened. A Power Move or Cause for Concern? – President Biden’s Controversial On-Camera Exit Causes Speculation
The post No Transphobes or ‘Ignorant’ People Allowed #Boycottwickes – Wickes Faces Backlash as COO Claims Gender-Critical Customers Not Welcome first appeared on Wealthy Living.
Featured Image Credit: Shutterstock /Paul Maguire. The people shown in the images are for illustrative purposes only, not the actual people featured in the story.
Source: The Pink News