DraftKings, a well-known sports betting company, recently came under scrutiny for a promotional event they launched on the 22nd anniversary of the September 11, 2001 terror attacks. The promotion linked the tragic day to betting on New York-based sports teams, sparking significant public outrage. Here’s a closer look at the situation and the fallout that ensued.
DraftKings Sparks Outrage With “Never Forget” Betting Promotion
In a move that has ignited a firestorm of criticism, Boston-based sports betting giant DraftKings sparked outrage after launching a betting promotion tied to the somber anniversary of the Sept. 11, 2001, terror attacks.
Controversial Promotion Tied to the 9/11 Anniversary
The promotion, titled “Never Forget,” banked on the victories of three New York-based teams – the Yankees, Mets, and Jets – on the 22nd anniversary of the harrowing day that saw the World Trade Center and Pentagon attacked, resulting in the deaths of almost 3,000 innocent people.
The Details of the Incentive
The controversial incentive allowed bettors to place their wagers on the collective wins of these teams, with clear and questionable reference to the traumatic event.
DraftKings Swiftly Pulls Down the Promotion Amid Backlash
The incentive, however, didn’t last long.
DraftKings Issues Apology Amid Controversy
Following a huge amount of vocal disapproval across social media platforms, DraftKings swiftly pulled down the promotion and subsequently issued an apology.
“We sincerely apologize for the featured parlay that was shared briefly in commemoration of 9/11,” DraftKings conveyed in a statement.
“We respect the significance of this day for our country and especially for the families of those who were directly affected.”
Brett Eagleson, an advocate for the families and first responders through his organization 9/11 Justice and the son of Bruce Eagleson, who tragically lost his life in the World Trade Center, was direct in his criticism.
A “Tone-Deaf” Business Move
He condemned DraftKings’ tactless marketing maneuver as a blatant case of “tone-deaf” business strategy.
“It is shameful to use the national tragedy of 9/11 to promote a business,” Eagleson stated.
Accountability, Not Commercial Exploitation
“We need accountability, justice, and closure, not self-interest and shameless promotion.”
Uncertainty Around the Status of the Bets
As the news continued to ripple across the public sphere, DraftKings declined to reveal the number of bets made during the short-lived promotion.
Similarly, the fate of those bets – whether they stand or have been nullified – remains a mystery.
Social Media Erupts With Criticism Over the Promotion
Adding to the chorus of condemnation were Twitter users who didn’t hold back in expressing their shock and dismay.
“Absolutely shameless,” one user stated, capturing the general sentiment.
Balancing Sensitivity and Commercial Interests in Marketing
Another user commented, “Absolutely disgusting. I’m saddened that – once again – we have taken a tragic and somber day of reflection and turned it into a promotional opportunity.”
The Nature of Marketing
The dismay was obvious in another user’s tweet, “Let’s turn a day to remember into a day of gambling. What were they thinking?”
The Responsibility of Businesses
For many, this incident brings forth broader questions about the nature of marketing and the sometimes blurry line between sensitive commemoration and blatant commercialism.
It also sheds light on the responsibility businesses bear when navigating sensitive historical events and the legacies they leave behind.
DraftKings’ Swift Response Mitigates Some Damage
While DraftKings’ swift removal of the promotion and subsequent apology might have mitigated some of the damage, the incident serves as a stark reminder: some tragedies, especially those that have left marks on the collective conscience of a nation, are sacred and should be approached with the utmost care, compassion, and respect.
Walmart Employee Terminated After 16 Years As She Exposed Dark Side of Retail Online
Platforms like TikTok have become a popular outlet for users to share behind-the-scenes revelations about various industries, shedding light on their harsh realities. From Domino’s delivery drivers exposing their meager tips to Instacart shoppers calling out fraudulent refund attempts, these revelations can have unintended consequences when higher-ups take notice. Walmart Employee Terminated After 16 Years As She Exposed Dark Side of Retail Online
Die Quickly, Quietly and CHEAPLY: Doctors Expose Dark Truths About Profit-Driven US Healthcare System
A doctor’s video exposing the profit-driven motives of health insurance companies and their alleged disregard for patient well-being goes viral, sparking discussions about the need for healthcare system reform. Die Quickly, Quietly and CHEAPLY: Doctors Expose Dark Truths About Profit-Driven US Healthcare System
Passenger Called Out “Emotional Support Dog” Seated Next to Her Genuine Service Dog on Flight
Remember that time when people were trying to pass off all sorts of creatures as emotional support animals to bring them on airplanes? From peacocks to tortoises, goats to monkeys, and even turkeys, it seemed like anything could be labeled as “emotional support” to justify its presence. Passenger Called Out “Emotional Support Dog” Seated Next to Her Genuine Service Dog on Flighasdt
“It’s Legal Tender!” – Obnoxious Customer Gets EXACTLY What He Demanded From This Cunning Cashier
Confronted by an entitled customer, this quick-thinking cashier makes sure he has a change in attitude. She complies with his requests and without breaking a rule ensures their transaction is anything but convenient. “It’s Legal Tender!” – Obnoxious Customer Gets EXACTLY What He Demanded From This Cunning Cashier
“Not Silenced” – Huge Protests After Judge Orders Newspaper to Destroy Electronic Data Going Against the First Amendment and Freedom of the Press
In a recent decision, a judge has ruled that Kansas authorities must delete all electronic copies of a small newspaper’s files that were made during a police raid on its office and has people questioning the police department’s understanding of the First Amendment. “Not Silenced” – Huge Protests After Judge Orders Newspaper to Destroy Electronic Data Going Against the First Amendment and Freedom of the Press.
The post “Shameful To Use the National Tragedy of 9/11 To Promote a Business” – DraftKings Faces Backlash Over Controversial Betting Promotion – Is This the End for the Betting Giant? first appeared on Wealthy Living.
Featured Image Credit: Shutterstock / Andrew Angelov. The people shown in the images are for illustrative purposes only, not the actual people featured in the story.
Source: Washington Post